Effectiveness

We're under no illusions

Our work has to be as effective as it is creative. If it doesn't sell, it doesn't work. For that reason, we are as focused on effectiveness as we are on creativity.

A different kind of award

We're proud of the fact that Elmwood is the second most successful agency in the 12-year history of the International Design Effectiveness Awards, the global benchmark of commercial effectiveness. We enter these awards not just for the sake of it but because it gives our clients the proof of quantifiable results they need.

Importantly, it's judged not by our design industry contemporaries but by your own peers. On the IDEA judging panel are people like you, people who have products and services to sell, budgets to be met and customers to convince.

Credit where credit's due

Sadly, we can't claim all the glory for ourselves (much as we'd like to). Credit must go to our clients too. Without their shared conviction and vision, many of these award-winning ideas would never see the light of day. No matter how hard we tried.