Step Change™

In a nutshell?

Step Change™ is a powerful process pioneered by Elmwood to generate new ideas and thinking. Sister product, Step Change™ Metrics, gives you the added advantage of qualifying and quantifying your ideas through overnight research with leading research company, TNS.

No limits

Step Change™ can be stepped up or down according to what you need. It could be a total rethink of your brand strategy or a new product brainstorm, a quick refresh on brand values or breakthrough thinking for an everyday problem, b2b or fmcg, sport or broadcast.

The point is, Step Change™ is flexible. A modular system, you can use it shoe by shoe simply for clarity and ideas. Or, at the other end of the scale, Step Change™ Metrics gives you the opportunity to add pace and reality check new directions overnight. Either way, our award-winning designers and writers bring ideas to life - real time during the workshop itself, then later with creative solutions, translating your thinking into effective packaging, literature, identity or digital work.

What, when, where?

Step Change™ thinking is based around the idea of stepping into different shoes. In a brand workshop led by one of our Step Change™ consultants, you and your group will walk your way through a number of shoes, helping you look at specific challenges from new perspectives. This could be a half or full-day workshop or series of workshops, according to what you need, and will take place in one of our dedicated workshop white spaces in Edinburgh, Leeds or London. This allows you to escape the pressures, deadlines and interruptions of your everyday environment although we can run Step Change™ workshops anywhere.

To find out more

Call Greg Taylor, Head of Brand Innovation on 020 7287 7260