Breaking corporate conventions of branding in the research field, PRS IN VIVO’s new identity was designed to make it look and feel like a modern brand whilst also capturing the company’s legacy as a pioneer in Behavior First research.
The company needed a new brand which embodied their mission in empowering companies with real shopper insights by unlocking the potential of data within behavioral science.
Elmwood’s new identity for PRS IN VIVO introduced a dynamic brand refresh which relates directly to their vision in providing clear direction in a world of messy data.
Read the full article on the launch: https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_prs_in_vivo_by_elmwood.php