A global, not-for-profit association which provides financial education to investment professionals, the CFA Institute has long set the standards for world-class ethics, knowledge, and professionalism in the investment industry. The organization required a refreshed brand identity preserving this revered status within a dynamic, meaningful system which simplified and amplified its global brand offer for tomorrow’s generation of investment professionals.
The Tension
Creating a global community which focuses on personal growth and collective empowerment, the CFA Institute required a bold new identity which reflected just that. We partnered with the team to deliver a refreshed look which emphasized the impact the non-profit has as a positive force on the industry, whilst showcasing its influence in providing accessible and diverse pathways for a new generation of professionals.