Kopparberg

Inviting a premium product into the unexpected wild

In the brand’s self-proclaimed “first foray outside of Fruit Ciders,” Kopparberg Brewery approached Elmwood when launching its Strawberry & Lime Premium Gin, an offering that would skew towards a more mature and sophisticated drinking consumer and experience.

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HERITAGEGROWTH

The Tension

Kopparberg’s Pink Gin required harnessing the brand’s credibility while expanding its consumer base from a youthful audience to offer a more premium market. How could we express Kopparberg’s story to create standout and desirability in a highly competitive category?

The Power

For the brand’s newest pink product, we were inspired by the beauty of Kopparberg — the small town that’s home to the distillery. We crafted the intricate story of friends, family and bold fruit flavors, set during the precious golden hours: the magical moment where day and night mingle. The result is an illustrative design encapsulating Kopparberg’s unique drinking experience, brimming with surprising elements and fitting for both the brand and premium market.

“Our unexpected gin, infused with strawberry and lime, deserved unexpected packaging and we absolutely love the story that the brand tells through the beautiful label and the journey it takes our consumers on.”Rob Salvesen, Head of Marketing at Kopparberg

Hear from the team

AndrewGlobal Executive Creative Director
"The new-to-world brand, created in partnership with the Kopparberg team, launched in spring 2019. Kopparberg’s Pink Gin became one of the fastest selling new product launches of the year. We are proud to deliver such a strong ROI for our client partners."