MMT

Owning the digital transformation category

MMT was evolving as a business and underwent a complete business focus shift, reshaping their offer, services, and framework for delivery. With clear goals from digital agency to consultancy and technology partner, they needed a brand that better reflected their culture and ambition. Our help was enlisted to create a visual identity which would help them stand out in the increasingly busy and complex world of digital transformation.

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HUMANITYTECHNOLOGY

The Tension

The agile culture and human approach dedicated to making big projects happen helped to set MMT apart and truly make digital change happen, but it was important that telling this story didn't compromise the team's technical expertise and leading-edge offer. Our challenge was to establish MMT as a key player in the digital transformation category and help them stand out from competition while balancing humanity with technical delivery across a new visual identity.

The Power

We used this tension to build a new proposition. One that celebrates what makes MMT different. As Digital Change Makers, MMT are more than an agency and more than a consultancy, building platforms and partnerships that drive growth and making digital change happen to help clients realise digital value even faster. With a clear proposition in place, we needed a visual identity that brought the idea of digital change makers to life. One that would engage clients and inspire teams, and which was fit for the digital age. We built a responsive identity, designed for digital storytelling, that would act as a beacon for talent and become memorable in the industry. We took the best of MMT today and gave it some digital transformation.