Marking its 30th anniversary, children’s mental health charity Place2Be inspires in its core mission to provide mental health access and support to children and young people across the UK. Hosting the annual ‘Arts & Minds’ Gala Dinner to raise vital funds for children’s mental health, we partnered with the team to craft a visual identity that reflected this year’s event and the charity’s purpose.
The Tension
Our help was enlisted to translate the Place2Be aim of shining a light on art as a powerful creative tool to talk about mental health openly across a bespoke identity system which also drew inspiration from this year’s gala venue – the Battersea Arts Centre. Looking to celebrate all art forms, we were drawn to the pencil as the shorthand for creativity – and our visual identity.