Voltaren

A bolt from the Blu

A long time leader in topical pain relief, Voltaren had bold ambitions to move from just relieving pain to restoring the joy of movement.

New York 05:02 AM
London 10:02 AM
Singapore 05:02 PM
Shanghai 05:02 PM

JOYPAIN

The Tension

Blu, Voltaren’s most distinctive asset, has long symbolized the joy of movement. But the trusted icon was not designed to move in today's always-on, highly immersive world.

The Power

To amplify the brand's relevance and distinctiveness across all channels and platforms, we optimized the symbol, codified creative principles, and built a brand world bursting with optimism and cueing joy wherever Voltaren is seen.

“Over the last 3 years the partnership with Elmwood has been truly invaluable in developing Voltaren’s global brand image, visual language and defining our brand journey. The collaboration across brand & business strategies, excellent creative and client servicing make them a formidable team.”Brad Athay, Design Director, Voltaren, GSK