Indigenous Pact

Intent

To amplify the voices of Tribal Nations and champion health equity with a powerful, unifying brand that reflects the community spirit of Indigenous people.

A strong, united platform for Native American healthcare advocacy.

The challenge

Indigenous people have experienced a long history of endemic barriers to quality healthcare, including economic adversity, rural isolation, cultural differences, and a chronic shortage of medical personnel. We set out to co-create a brand that would provide a strong, united platform for Native American healthcare advocacy.

The ideas

Our brand refresh reinforces Indigenous Pact’s vision of family-centered, holistic, and specialized care, aiming to make this approach accessible to every Tribal Nation and reservation across multiple states.

To tell this story, we drew inspiration from one of America’s richest indigenous art forms – quiltwork. In the new design system, quiltwork symbolizes the coming together of different Tribal Nations on the mantle of healthcare equity. We layered an additional logo to represent the Community Care service model alone, revolving around a red circle in the center of the star. This element illustrates an individual surrounded by an expanding community, founded in values of proactive care and support. The brand visuals highlight the collective strength of Native American voices within a system that has often let these communities down.

The quiltwork symbolizes the coming together of different Tribal Nations

The impact

With Indigenous Pact’s new brand, there’s now a stronger voice advocating for Tribal Nations healthcare, alongside a powerful new delivery model designed to transform health outcomes for the millions of American Indians and Alaska Natives within America’s 574 federally recognized tribes.