Conflict is currency.
- New York 05:02 AM
- London 10:02 AM
- Singapore 05:02 PM
- Shanghai 05:02 PM
The power of tension
It connects immediate goals and long-term vision to real consumer needs.
It sparks dialogue and conversation, deepening connection and community.
It inspires emotionally charged, culturally relevant ideas and innovation.
It builds depth, dimension and distinctiveness, driving recall and recognition.
It unlocks unseen opportunity and market value, creating sustainable advantage.
It challenges the status quo, stereotypes and category conventions.
Our Focus
We build brand power. We transform cultural and consumer tensions into meaningful and memorable brand ideas.
Build Meaning
- Deep Diagnostics
- Competitive Landscape
- Cultural Context
- Consumer Insights
- Brand Power Diagnostic
- Brand Foundations
- Purpose and values
- Positioning
- Proposition
- Personality
- Cultural Ambition
- Tensions
- Engagement Strategy
- Consumer Journey
- Experience Principles
- Messaging
- Brand and Portfolio Architecture
- Communications Strategy
- Vision Mapping
- Organizational Visioning
- Offering Innovation
- MVP
- Incubators & Prototyping
- Planning
Drive Memory
- Iconic Identity
- Naming
- Creative Platform
- Logos & Visual Systems
- Voice & Verbal Expression
- Sensorial Expression
- Motion & Film
- Sonic Identity
- Photography
- Iconography
- Illustration
- Custom Typography
- Intuitive Systems
- Design Strategy
- Brand Guidelines
- Asset Management
- Brand Stewardship
- Ongoing Activation
- Launch Planning
- Campaign
- Digital Design
- Packaging Design
- Environments
- Content Development
Our approach
We fine-tune your brand's most compelling tensions, tease out the right questions to ask, and craft potent and powerful designs that connect your reality to your vision. See how we've done it for our clients.
Our Partners
We’ve amassed experience across sectors with work spanning geographies, scale, and scope. No challenge is too big or messy, familiar or foreign, broad or niche.
Consumer
- Alcon
- Pataday
- Systane
- Bob's Bitters
- Church & Dwight
- Batiste
- Colgate
- CVS Health
- D2C
- BIC: Made for You
- Comma Home
- Jet.com
- Danone
- Activia+
- Alpro
- Danio
- Evian
- H2G
- Horizon Organic
- Vega
- Haleon
- Advil
- Alvedon
- Breathe Right
- ChapStick
- EMC
- EMC Kids
- Eno
- Excedrin
- Fenbid
- Flonase
- Horlicks
- Lamisil
- Natean
- Nexium
- Nicotinell
- Otrivin
- Panadol
- Physiogel
- Piri Allergy
- Preparation H
- Robitussin
- Theraflu
- TUMS
- Voltaren
- Heineken
- ABC
- ABC Reserve
- Amstel
- Anchor
- Birra Morretti
- Bohemia
- Carte Blanca
- Foster’s
- Gulder
- Kinanm
- Malta H
- Old Mout
- Orchard Thieves
- Panama Light
- Soberana
- Tecate
- Tiger
- HRA Pharma
- ellaOne
- Hana
- HRA Mederma
- Opill
- Kimberly-Clark
- Andrex
- Cottonelle
- Depend
- Huggies
- Kleenex
- Kotex
- Poise
- Scott
- Sweety
- Kopparberg Gin
- Macallan Whisky
- Mars
- Doublemint
- Dove Galaxy
- Dreamies
- Royal Canin
- Sheba
- Skittles
- Temptations
- Whiskas
- OEFY
- Extra
- Freedent
- Orbit
- Yildiz
- Sobeys
- Compliments
- Panache
- Tolerant
- Tolerant Kids
- Tolerant Organic
- Unilever
- Cif
- Citra
- Comfort
- Domestos
- Dove
- Glow & Lovely
- Lifebuoy
- Pears
- Pepsodent
- Persil
- Rexona
- Sunlight
- Sunsilk
- Vasleine
- Yumos
- Yili
- Satine
Corporate
- Alcon Surgical
- AND Digital
- Arsenal
- Ascensia
- Dentsu Aegis
- EFG Private Bank
- First TransPennine Express
- Fronted
- Gatwick Express
- Go-Ahead Group
- GSK Expert
- GTR Southern
- Kimberly-Clark Professional
- Knotel
- LW Theatres
- Meanwhile
- Piedmont Healthcare
- Severn Trent Water
- SSE
- Summit Health
- Syngenta
- Thames Tideway
- Thames Water
- The Breakfast Club
- The Met Office
- Wileys
“The greater the tension, the greater the potential. Great energy springs from a correspondingly great tension of opposites.”Carl Jung