Shanghai

With over 20 years of business and brand consulting experience, Angeline has a burning passion for achieving business objectives through brand experience. This allows her to serve as a bridge between logical and creative concepts, working with her team to transform brand strategies into touching and relatable brand stories and building a strong foundation for an unforgettable brand experience. Angeline aims to lead her team to establish excellent partnerships with clients and create more brand value for them with the collaborative efforts of the several professional teams within Elmwood. She believes that branding is important in adding value to a business, and great branding can go a long way in driving demand.

Yuhai specializes in guiding brand development with strategic business thinking, leveraging data-driven insights to define growth pathways and build enduring competitive advantages with solid brand cores.

He has led over 30 brand revamp projects for leading companies at global branding consulting firms, serving clients across internet and tech (Tencent, Xiaomi, OPPO), FMCG (Unilever, Yili, Mengniu), healthcare (China National Biotech Group, GSK), and finance institutions (Fubon Bank, CICC Wealth Management). He also brings client-side experience with global brand revamp and management experience.

Flora凭借20年兼具广告公司与甲方的复合经验，在策略远见与创意落地的交汇处，打造面向未来的品牌。她曾在国际咨询公司（SuperUnion、Siegel+Gale）及电动汽车行业企业的领导团队，擅长破解复杂品牌挑战 —— 从零基础构建B2B 品牌到重塑成熟品牌矩阵。其专业领域涵盖新兴科技（腾讯、vivo）、医疗健康（葛兰素史克、神威）、快消品（玛氏、味可美）及汽车（大众、宇通）。在 Elmwood 中国，她开创以客户为中心的解决方案，将服务央企积累的体系化智慧与设计敏捷性相融合，把商业目标转化为可落地的品牌策略。

Juan is Creative Director at Elmwood Shanghai, with over 20 years of experience shaping branding, packaging, and integrated campaigns for global brands. A Malaysian Chinese creative who has called Shanghai home for more than two decades, he specializes in adapting global brand assets for the local market with cultural relevance and impact. Known for his collaborative approach and strategic mindset, Juan seamlessly connects business, strategy, and creativity to help brands find clarity, tell their truth, and stand out in a crowded marketplace.