Shanghai

With over 20 years of business and brand consulting experience, Angeline has a burning passion for achieving business objectives through brand experience. This allows her to serve as a bridge between logical and creative concepts, working with her team to transform brand strategies into touching and relatable brand stories and building a strong foundation for an unforgettable brand experience. Angeline aims to lead her team to establish excellent partnerships with clients and create more brand value for them with the collaborative efforts of the several professional teams within Elmwood. She believes that branding is important in adding value to a business, and great branding can go a long way in driving demand.

Yuhai specializes in guiding brand development with strategic business thinking, leveraging data-driven insights to define growth pathways and build enduring competitive advantages with solid brand cores.

He has led over 30 brand revamp projects for leading companies at global branding consulting firms, serving clients across internet and tech (Tencent, Xiaomi, OPPO), FMCG (Unilever, Yili, Mengniu), healthcare (China National Biotech Group, GSK), and finance institutions (Fubon Bank, CICC Wealth Management). He also brings client-side experience with global brand revamp and management experience.

Flora  has  20 years of in-house and agency experience in branding, communication and PR. She has worked with clients like Tencent, Vivo, VW, PICC, UnionPay, GSK,  etc. from a wide range of industries.

As a branding specialist, she believes that great brands are irreplaceable spiritual symbols by anchoring the potentially influential trend of the most subtle nuances of social culture to solve challenges coming from humanity which creates the power of meaningful differences that drives brand penetration and growth.

Juan is Creative Director at Elmwood Shanghai, with over 20 years of experience shaping branding, packaging, and integrated campaigns for global brands. A Malaysian Chinese creative who has called Shanghai home for more than two decades, he specializes in adapting global brand assets for the local market with cultural relevance and impact. Known for his collaborative approach and strategic mindset, Juan seamlessly connects business, strategy, and creativity to help brands find clarity, tell their truth, and stand out in a crowded marketplace.