Shanghai

With over 20 years of business and brand consulting experience, Angeline has a burning passion for achieving business objectives through brand experience. This allows her to serve as a bridge between logical and creative concepts, working with her team to transform brand strategies into touching and relatable brand stories and building a strong foundation for an unforgettable brand experience. Angeline aims to lead her team to establish excellent partnerships with clients and create more brand value for them with the collaborative efforts of the several professional teams within Elmwood. She believes that branding is important in adding value to a business, and great branding can go a long way in driving demand.

Renee believes branding isn’t about chasing trends—it’s about uncovering a brand’s core truth and ensuring every expression is built around it. With 12 years of experience in market research and brand strategy, she specializes in identifying opportunities and shaping brand narratives through deep consumer and market insights. A graduate of Grenoble Business School, Renee now leads the Strategy Team at Elmwood Shanghai, driving brand growth across F&B (Coca-Cola, Mars, Danone, Carlsberg, Mondelēz, Mengniu), hospitality (Shangri-La, Accor MGallery), and healthcare (Kenvue, Colgate, BAYER, Shineway, MicroPort).

Flora harnesses 20 years of hybrid agency-client expertise to build future-ready brands at the nexus of strategic vision and creative execution. Having led teams at global consultancies (SuperUnion, Siegel+Gale) and corporate players across EV industry ecosystems, she navigates complex brand challenges, from building B2B brands from scratch to transforming established portfolios. Her sector expertise spans emerging technologies (Tencent, Vivo), healthcare (GSK, Shineway), FMCG (Mars, McCormick), and automotive (Volkswagen, Yutong). At Elmwood China, she pioneers client-centric solutions, fusing institutional wisdom (gained from serving central SOEs) with design agility, translating business intent into tangible brand strategies grounded in cross-sector realities.