Our People

Lisa is an award-winning Creative Director with over 20 years experience working in leading global brand design agencies in Singapore, Bangkok, Sydney and London. She leads the creative team to successfully helps brands grow by building effective and engaging brand stories that are globally consistent and regionally relevant. A strategically minded problem solver with a passion for craft and an eye for detail, Lisa drives creative excellence by harnessing the power of insight and design to create meaningful and inspiring creative solutions. Lisa has worked in multiple sectors and markets across SEA, India, China, UK & US. Her multi-disciplinary experience means she has worked with Corporate and FMCG clients such as Citibank, Singtel, Diageo, LVMH, Heineken, Unilever and PepsiCo.

Natasha brings 15+ years of experience managing and leading integrated accounts for CPG, hospitality, financial services, technology, automotive, tourism, nonprofit and Consumer health brands. Over the span of her career she has led engagements in Brand Identity, Sales Enablement, Packaging Design, and Brand and Content Strategy for major brands including IBM, Consumer Reports, Fidelity, Alcon, GSK, and Danone. Natasha believes the foundation of great work is built on strong relationships, experience and trust, and advocates for these in her work every day.

Kyle Whybrow is an Executive Creative Director at Elmwood London.

Kyle has experience working for a diverse range of global brands including corporate, consumer identities and challenger brands. Kyle’s clients include Heineken, Danone, LW Theatres, Fronted, EFG, and Syngenta. He has a strategic-led approach to design, with the belief that beautifully crafted big ideas can move brands forward with a positive cultural impact on society.

Renee believes branding isn’t about chasing trends—it’s about uncovering a brand’s core truth and ensuring every expression is built around it. With 12 years of experience in market research and brand strategy, she specializes in identifying opportunities and shaping brand narratives through deep consumer and market insights. A graduate of Grenoble Business School, Renee now leads the Strategy Team at Elmwood Shanghai, driving brand growth across F&B (Coca-Cola, Mars, Danone, Carlsberg, Mondelēz, Mengniu), hospitality (Shangri-La, Accor MGallery), and healthcare (Kenvue, Colgate, BAYER, Shineway, MicroPort).

Paul Collins is a challenger, orchestrator, imaginative strategic thinker, and the Executive Director of Strategy and Innovation at Elmwood New York. Paul has led transformative strategy, innovation, and design programs for Fortune 50 corporations, early-stage startups, and leading venture studios. Through strategic imagination and a penchant for the unexpected, he helps brands shape behavior, shift categories, and influence culture. He brings a bold no-BS style to every engagement to challenge assumptions, reframe questions, and push the boundaries of what’s possible. Notable clients include AB InBev, Bank of America, Danone, GSK, American Express, Pepperidge Farm, Mastercard, Walgreens, and more. Paul holds a BA in Social Sciences from Dartmouth College, and his work has been featured in The Wall Street Journal, CNBC, Bloomberg, and Adweek. Paul is obsessed with real estate and architecture, espresso, and California Cabernets.

As Head of Client Partnerships in London, Sheila Buchet brings her background in brand experience and digital innovation to building next generation brands.Sheila has worked on a breadth of corporate and consumer global clients and is equally passionate working on tailored sprint models for challenger and pilot launch brands. She currently heads up our client service team with a leading role on some of our global clients such as Mars Wrigley working across Confectionary & Petcare with markets such as the US, Europe & China to more boutique brands such as Andrew Lloyd Weber’s LW Theatres.

Ambrish is a seasoned brand strategist with over 20 years of experience leading high-profile branding initiatives across 20 markets and four continents. He has worked with global brands like Coca-Cola, Meta, HSBC, and Reckitt alongside multiple unicorns in the region such as Gojek, Lazada and Chope;  shaping impactful brand strategies at the c-suite level. Now leading strategy for Elmwood and MSQ Asia, Ambrish is focused on strengthening our  brand, content, and communications offer. He plays a key role in integrating Elmwood and MSQ’s next-gen technology, data, and media capabilities to drive business growth and create transformative brand experiences across the region.

Flora harnesses 20 years of hybrid agency-client expertise to build future-ready brands at the nexus of strategic vision and creative execution. Having led teams at global consultancies (SuperUnion, Siegel+Gale) and corporate players across EV industry ecosystems, she navigates complex brand challenges, from building B2B brands from scratch to transforming established portfolios. Her sector expertise spans emerging technologies (Tencent, Vivo), healthcare (GSK, Shineway), FMCG (Mars, McCormick), and automotive (Volkswagen, Yutong). At Elmwood China, she pioneers client-centric solutions, fusing institutional wisdom (gained from serving central SOEs) with design agility, translating business intent into tangible brand strategies grounded in cross-sector realities.

Iván is a Spanish-born, London-based, Executive Creative Director. He designs and develops future-ready brands for sustainable growth. Over the past 20 years, Iván has created multi-dimensional brand identities, online to offline design ecosystems, memorable experiences, and compelling communications for some of the world’s most interesting companies. Clients include The National Lottery, Evian, Mars, Ocado, ABInBev BEES, HALEON, Infarm, NIO, ZARA, Intercontinental Hotels Group, Yamaha, Nokia, Deutsche Bank, Siemens, Cunard, and Panasonic. At Elmwood, Iván is responsible for the development and adoption of Generative AI and Creative Technologies across the team. He is a strong believer in the power of branding to solve complex problems for individuals, create opportunities for businesses, and address intricate issues for society. Iván is passionate about new ways of working, multidisciplinary practices, collaboration, and co-creation. Endlessly fascinated by humanity, Iván is fanatical about putting people at the core of the design process. Every day he aspires to create clean, emotive, and user-friendly work for people.

Jason is an award-winning Executive Creative Director with global experience across digital, social, and TV campaigns. A specialist in performance-driven storytelling, he applies evidence-based approaches to creative effectiveness. From Sydney to Los Angeles and now Singapore, he has built and scaled world-class creative teams that help brands win on the small screen, big screen and no screen. A judge for the Webby, Lovies, and The Drum Digital Advertising Awards, Jason won Silver as the 2024 Global Content Person of the Year (International Content Marketing Association). A strategic, high-energy leader—with a slight sneaker obsession—Jason continues to push the boundaries of brand storytelling and creative innovation.