Purpose isn't dead: Daniel Binns on building brands with intent

Daniel Binns
Global CEO

Elmwood CEO Daniel Binns explains why purpose isn’t dead—it’s evolved into strategic brand intent that drives measurable business outcomes.

What are those fundamentals of your brand, the toolkit of things that you’re going to use to express yourself in different environments, so much so that it doesn’t matter what changes around you?

In a world full of diminishing attention spans, you know you have got split second to communicate what your brand stands for. What does that better than anything, is design.

“You only get to your destination if you have clear intentionality. “