Elmwood Singapore is extremely proud to have scooped up a Bronze for HEINEKEN Vietnam’s Strongbow Sparkling Cider at this year’s Creativepool Annual awards!
As the world’s number one cider brand, Heineken’s Strongbow had carved out early success in Vietnam, before introducing their latest innovation – sparkling cider. Aimed at broadening the brand’s appeal, the challenge went beyond just product innovation. It involved creating a fresh visual language, building on the core of Strongbow’s existing identity to better resonate with the target audience.
Check out the full case study here to learn more.