London

Sue has spent the majority of her career in the creative industries, working in Client Services for a range of strategic brand design agencies, including her role as Chief Client Officer at Interbrand. Sue brings strategy to life creatively through design, solving complex global business and brand challenges along the way. With a specialization in the Healthcare sector, her client experience include GSK Corporate & Consumer, IHG, Sodexo, Mars Wrigley, and Pizza Express. At Elmwood, Sue focuses on growing the business by optimizing the agency’s strengths, driving long term global client relationships, and ensuring Elmwood is a destination for exceptional talent.

As Head of Client Partnerships in London, Sheila Buchet brings her background in brand experience and digital innovation to building next generation brands.Sheila has worked on a breadth of corporate and consumer global clients and is equally passionate working on tailored sprint models for challenger and pilot launch brands. She currently heads up our client service team with a leading role on some of our global clients such as Mars Wrigley working across Confectionary & Petcare with markets such as the US, Europe & China to more boutique brands such as Andrew Lloyd Weber’s LW Theatres.

In his 36 years at Elmwood, Greg established the agency’s approach to brand design strategy and developed brand worlds for some of the world’s most recognized brands including Danone, GSK, Heineken, Kimberly-Clark, LW Theatres, Mars Inc., and Unilever. Greg is Board Director of the Design Business Association, Chair of the Design Effectiveness Awards Strategy Group, and a mentor for the Bloom Exchange — a gender equalities programme for the communications industry. Through provocation and storytelling, Greg helps brands unleash potential and unpack new possibilities to create commercial and cultural impact.

Kyle Whybrow is an Executive Creative Director at Elmwood London.

Kyle has experience working for a diverse range of global brands including corporate, consumer identities and challenger brands. Kyle’s clients include Heineken, Danone, LW Theatres, Fronted, EFG, and Syngenta. He has a strategic-led approach to design, with the belief that beautifully crafted big ideas can move brands forward with a positive cultural impact on society.

Iván is a Spanish-born, London-based, Executive Creative Director. He designs and develops future-ready brands for sustainable growth. Over the past 20 years, Iván has created multi-dimensional brand identities, online to offline design ecosystems, memorable experiences, and compelling communications for some of the world’s most interesting companies. Clients include The National Lottery, Evian, Mars, Ocado, ABInBev BEES, HALEON, Infarm, NIO, ZARA, Intercontinental Hotels Group, Yamaha, Nokia, Deutsche Bank, Siemens, Cunard, and Panasonic. At Elmwood, Iván is responsible for the development and adoption of Generative AI and Creative Technologies across the team. He is a strong believer in the power of branding to solve complex problems for individuals, create opportunities for businesses, and address intricate issues for society. Iván is passionate about new ways of working, multidisciplinary practices, collaboration, and co-creation. Endlessly fascinated by humanity, Iván is fanatical about putting people at the core of the design process. Every day he aspires to create clean, emotive, and user-friendly work for people.

Deborah has worked with brands – from start ups to blue chips – for over 20 years to help them define their purpose in the world, develop breakthrough ideas and design experiences that drive commercial results. An experienced brand strategist and creative thinker, Deborah leads Elmwood’s London strategy team to elevate our strategic offer and partner with clients to drive meaningful change from intent to impact. A proud winner of multiple DBA gold awards, Deborah has shaped strategies for the BBC, Haleon, LW Theatres, Heck, the FA, SSE,  Perrigo and Pizza Express across corporate, consumer and healthcare.

Bronwyn is a South African-qualified Chartered Accountant with a background in audit and experience working with FTSE 100, AIM-listed, and private equity-backed companies. She’s worked across the UK, Ireland, and North America in industries including retail, music, entertainment, and media investment. Bronwyn is passionate about finance and loves building strong, happy finance teams that make a real impact on the business. She especially enjoys working in creative environments, where she can combine her love of numbers with the energy and innovation of the industry. She’s all about sharing clear, useful information across teams to support smart decisions and help drive the company’s success.